CHALLENGE
Name and brand a gallery with a wildly diverse art collection and curious collectibles personally curated by our client. This brand needed to express his radical apathy towards public opinion; yet somehow attract his desired audience.
SOLUTION
The name says it all.
OUTCOME
The Nevermind Gallery brand resonated with the target audience while also gaining attention from a much wider audience. In other words – it exceeded expectations.
OUR ROLE
Name
Logo Design
Brand Experience
Website Design
We’ve met a lot of founders and business owners in our day, but this one took the cake!
(us:)“What are you hoping to achieve?” (him:) “I don’t know, I just want to create a gallery to feature my collection of art and design and I really don’t care if anyone wants to visit it.” (us:) “him, ok… so you want to build it, and maybe they will come; maybe they won’t and either way you’re vine?” (him) “yep.” (us) “Got it. So the measure of success will be?” (him) “I just want to like it. If I like it, if it is a place I’m proud to feature my collection, you did your job.”
To say this was a project unlike most is an understatement. We researched the unassuming culture surrounding our client to get to know it more, we researched galleries and shops, we spent time exploring his widely diverse collection of art and collectibles. Then we got to work!
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