Kuva - Tammy Mann Creative

Kuva

A CUT ABOVE THE REST

The seasoned business owners had a vision for where they wanted to take their brand, but they needed help aligning their vision with the brand on all touch-points. We began by studying their vision boards, researching the competition and listening to their individual ideas and goals. It was an all hands on deck project working with tight timelines and budgets, and fully executing the build-out while the existing salon was still in business.

The goal was to be the premier independent stylist salon in the Uptown.

CHALLENGE

The client had a successful yet outdated brand and salon environment. They also had competition from several local salons including a salon being built on the same street.

SOLUTION

A brand that truly delivered on it’s promise, with a new name, logo and brand experience grounded in research and rooted in the neighborhoods history.

OUTCOME

The goal was to be the premier independent stylist salon in the Uptown neighborhood. Within three weeks of their grand opening, all full-time chairs were occupied, exceeding their growth goals.

OUR ROLE

Name
Logo Design
Brand Guide
Copy
Custom Wall Graphics
Ads
Environmental Design
Menu Design
Brand Touch-points