CHALLENGE
Change Americans’ perception of insects as food.
SOLUTION
A tasteful (pun was necessary) brand with elevated packaging that highlighted the many benefits of entomophagy. (That means eating bugs).
OUTCOME
In less than two COVID years, Harmony Cricket Farm went from concept to retail ready, selling out at food festivals and gaining the attention of national CPG leaders.
OUR ROLE
Concept
Research
Create
Test
Creative Direction
Product Development
Social Media
Web Design
Go-To-Market Strategy
Pitch Deck…
Launch!
They say “Be the change you wish to see in the world.” After 25 years in the creative industry, I took a leap of faith and decided to do just that. After a personal – and dare I say, game changing experience with cricket protein, I started to do some research. One thing lead to another – and voila! Harmony Cricket Farm was born.
Learn more: https://tammymanncreative.com/2022/01/11/a-leap-of-faith-from-creative-director-to-climate-friendly-food-founder/
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