CHALLENGE
Create a brand and brand experience that evokes a hospitable at-home feeling with a demographic that leans towards a female audience in the hearth of minneapolis.
SOLUTION
Collaborate with the interior design team and the development team to build an authentic branded experience across all touch points from the logo and website to the interior details.
OUTCOME
A brand that extends beyond
business cards, websites and
signage; it is woven seamlessly
into the architecture of the building.
OUR ROLE
Name
Logo Design
Brand Style Guide
Copy
Sales Collateral
Website Design
Iconography
Branded Environmental Design
The client, Sherman & Associates has a mission to create more than just multifamily dwellings, they create communities that residents are proud to call home. Thoughtfully providing a vast array of amenities and services that serve the demographics of the place and people based on deep research while also being mindful of the planet. Working with a team on a mission to make this world a better place is always a treat!
