CHALLENGE
Create a brand image for a luxury downtown rental apartment whose price point is nearly $1 more per sq ft. than the competition.
SOLUTION
A brand experience that evokes luxury at every touch point and aligned with the brand promise – to be a living experience unlike any other in the Minneapolis rental market.
OUTCOME
The Encore was 87% pre-leased prior to opening, a wildly successful project for the developer.
OUR ROLE
Logo Design
Brand Guide
Copy
Sales Collateral
Website Design
Photo Art Direction
Art Direction
We were asked to create a logo and collateral for this luxury rental but we knew that it would take more to win the hearts of the resident who would call this luxury apartment home.
Our process of getting input from the client, conducting extensive research, sharing a S.W.O.T. analysis and adding our brand design insights culminated into their brand promise: A priceless living experience worthy of an Encore.
Every touch point aligned with the brand promise and provided an experience unlike any other in the Minneapolis rental market.
